B2C and Consumer Tech

... news for Apple. However, Apple's decision to outsource some of the phone's AI technology could actually become a selling point for consumers.

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Apple's iPhone 17 Pro starts at $1,099. That's $100 more than last year's iPhone 16 Pro.

The platform was announced in the wake of a torrent of generative AI news from companies like Google and Open AI, causing concern that the...

Apple unveils the iPhone Air. The company calls it a "piece of the future." The iPhone Air is 5.6 millimeters, and is “unlike anything you’ve ever held before,” says John Ternus, chief of hardware engineering. It has a 6.5-inch screen, ProMotion, new Ceramic Shield on both the front and the back. Ed Ludlow reports from Cupertino. (Source: Bloomberg)

Apple has unveiled the iPhone 17. Apple says the entry model comes in lavender, sage, mist blue, black and white. It has a 6.3-inch screen (slightly larger than before) with Apple ProMotion, which offers an 120-hertz refresh rate. It has an A19 chip, is more durable and has improved scratch resistance. Ed Ludlow reports from the event in Cupertino. (Source: Bloomberg)

Apple unveils the AirPods Pro 3 at their product launch in Cupertino, California. Apple says they are four times more effective than the original models. These also feature Live Translation. Ed Ludlow reports. (Source: Bloomberg)

Apple Inc. introduced its iPhone 17 lineup, adding an all-new skinnier Air design and improving the devices’ durability and camera technology.

Apple Inc. rolled out the first end-to-end update to its smartwatch line in three years, debuting upgraded Series 11, Ultra and SE models.

Apple Inc. introduced its first new AirPods Pro model in three years, adding new health-tracking features, improved noise cancellation and a better fit.

Tim Cook inside the Steve Jobs Theater during an event at Apple Park campus in Cupertino, California on Sept. 9.

Here are Monday's biggest analyst calls: Nvidia, Apple, Tesla, Palantir, Oracle, Chewy, Roblox, Alphabet and more.

Apple Inc. will hold its biggest product launch event of the year Tuesday, when the company is set to unveil the new iPhone 17 lineup, smartwatches and AirPods ahead of the holiday season.

When Apple debuts new iPhones on Tuesday, analysts say its biggest challenge will be to ride out another ho-hum launch as rivals have skated past it in embedding artificial intelligence into their products and services. The biggest draw this year could be a rumoured “iPhone Air”, a phone slimmer than what Apple has sold before and taking its name from the company’s slender laptop, MacBook Air. Apple would need to iron out how to pack batteries and cameras into a thinner device, analysts said,...

Dave Lee is Bloomberg Opinion's US technology columnist. He was previously a correspondent for the Financial Times and BBC News.

Investors expecting Apple Inc.’s biggest product event of the year to serve as the next catalyst for its recently-revived stock are likely to come away disappointed.

Hollow Knight was a Kickstarter-backed project that obliterated expectations. Now, after years of rumors, memes and anticipation, the three-person indie developer Team Cherry has delivered the sequel.

The Beauty Tech Group said it’s planning an initial public offering on the London Stock Exchange, marking a potential boost for the UK’s capital markets after the slowest first-half for IPO volumes in more than 20 years.

The highlight of Apple’s big event on Tuesday will be its thin and light “iPhone 17 Air” — but the device won’t be the right purchase for most customers. Also: The company is planning a Perplexity rival and continues its attempt to launch AI features in China. Lastly, an Instagram app for the iPad finally arrives.

The lawsuit is the latest in a wave of cases from authors, news outlets and others accusing major technology companies of violating legal protections...

Bloomberg’s Caroline Hyde and Ed Ludlow discuss the unprecedented $1 trillion pay package that Elon Musk could receive from Tesla. Plus, Tesla shareholders are also set to vote on whether the electric vehicle makers should buy more shares in Musk’s AI startup, xAI. And Qualcomm CEO Cristiano Amon discusses the company’s new automated driver assistance platform rolling out in new BMW iX3 cars. (Source: Bloomberg)

Tech's megacaps got bigger this week, and the eight trillion-dollar companies now make up a combined 36% of the S&P 500.

Un enfoque tradicional centrado en la diversión y la resistencia a las tendencias tecnológicas han dado lugar a un creador de videojuegos diferente a cualquier otro.

The free Adobe Premiere mobile video editor launches on iOS this month, and an Android version is coming later.

Regulators tried to crack Google's monopoly. Instead, they handed Apple a richer default deal and the keys to auction off the web's front door.

Trump has reiterated a warning that he will soon impose "fairly substantial" tariffs on semiconductor imports, but spare firms like Apple...

Trump has reiterated a warning that he will soon impose "fairly substantial" tariffs on semiconductor imports, but spare firms like Apple investing in the U.S.

Anker's Soundcore Work is a discreet, coin-sized backup for your brain that records and transcribes important conversations using AI ... More in News.

Adobe is planning to bring its video editing software, Premiere, to the iPhone. ... Tech and VC heavyweights join the Disrupt 2025 agenda. Netflix...

Invitees include Meta founder Mark Zuckerberg, Apple CEO Tim Cook, Microsoft founder Bill Gates and OpenAI founder Sam Altman. Elon Musk will not attend.