About ARPU

ARPU is the technology publication of Hedder, an agentic studio focused on understanding complex industries. We examine the business, economics and infrastructure behind AI and enterprise technology.

Our audience

ARPU’s readership includes founders, board members and senior decision-makers across technology, investment management and financial services, with roles ranging from CEO, CIO, CTO and CDO to Managing Director, Senior Vice President, Executive Director and Principal Architect.

Where our readers work

Selected organizations represented in ARPU's readership include:

• Software and cloud
  Microsoft, Google, Amazon, Oracle, IBM, Perplexity, Autodesk, Intuit, and Zendesk
• Semiconductors and digital infrastructure
  Nvidia, Intel, AMD, Broadcom, TSMC, Dell, NetApp, Seagate, and Radware
• Investment and financial services
  Bank of America, Morgan Stanley, Deutsche Bank, SoftBank, Evercore, CLSA, EQT, D. E. Shaw, Mizuho, PineStone Asset Management, Pacific Life, Mutual Trust, and GIC
• Professional and advisory services
  Deloitte, PwC, EY, TCS, WSP and GOPA Consulting Group
• Industrial and energy
  Toyota, Mitsubishi Corporation, Diamondback Energy and HellermannTyton

Organization names reflect employers reported by individual readers and do not imply endorsement of ARPU.

What we cover

We focus on consequential questions across:

• AI economics and infrastructure
• Enterprise technology stack
• Data centers, cloud computing and semiconductors
• Capital allocation
• Enterprise adoption, procurement and operating models

Research partnerships

ARPU works with industry experts and organizations to produce thematic reports, executive briefings and events.

For collaborative reports, ARPU brings together complementary perspectives from investors, professional-services firms, operators and technical specialists. We handle the research, editorial development and presentation, while participating experts contribute focused insights from their areas of expertise.

Potential collaboration formats include:

• Co-hosted executive webinars and roundtables
• Research sponsorships
• Joint distribution and educational campaigns

For partnership and sponsorship enquiries, contact arpu@hedder.com.