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About ARPU

ARPU is the technology publication of Hedder, an agentic studio focused on understanding complex industries. We examine the business, economics and infrastructure behind AI and enterprise technology.

How we work

ARPU combines human editorial judgement with agentic workflows designed to trace evidence, connect developments across sources and surface the underlying structure of a story.

These capabilities help us analyse complex industries with greater breadth and continuity while keeping every thesis, interpretation and published conclusion under human editorial control.

Our audience

ARPU’s readership includes founders, board members and senior decision-makers across technology, investment management and financial services, with roles ranging from CEO, CIO, CTO and CDO to Managing Director, Senior Vice President, Executive Director and Principal Architect.

1.2k
Newsletter subscribers

12k
YouTube subscribers

74%
Readers based in North America and Europe

45%
United States readership

Geographic distribution

  • North America: 52%
  • Europe: 22%
  • Asia Pacific: 21%
  • Other regions: 5%

Where our readers work

Selected organizations represented in ARPU's readership include:

  • Software and cloud
    Microsoft, Google, Amazon, Oracle, IBM, Perplexity, Autodesk, Intuit, and Zendesk
  • Semiconductors and digital infrastructure
    Nvidia, Intel, AMD, Broadcom, TSMC, Dell, NetApp, Seagate, and Radware
  • Investment and financial services
    Morgan Stanley, Deutsche Bank, Evercore, CLSA, EQT, D. E. Shaw, Mizuho, PineStone Asset Management, Grain Management, Pacific Life, Mutual Trust, GIC, and the Monetary Authority of Singapore
  • Professional and advisory services
    Deloitte, PwC, EY, TCS, WSP and GOPA Consulting Group
  • Industrial and energy
    Toyota, Mitsubishi Corporation, Diamondback Energy and HellermannTyton

Organization names reflect employers reported by individual readers and do not imply endorsement of ARPU.

What we cover

We focus on consequential questions across:

  • AI economics and infrastructure
  • Enterprise technology stack
  • Data centers, cloud computing and semiconductors
  • Capital allocation
  • Enterprise adoption, procurement and operating models

Research partnerships

ARPU works with industry experts and organizations to produce thematic reports, executive briefings and events.

For collaborative reports, ARPU brings together complementary perspectives from investors, professional-services firms, operators and technical specialists. We handle the research, editorial development and presentation, while participating experts contribute focused insights from their areas of expertise.

Potential collaboration formats include:

  • Expert contributions to independent research reports
  • Co-hosted executive webinars and roundtables
  • Research sponsorships
  • Joint distribution and educational campaigns

For partnership and sponsorship enquiries, contact arpu@hedder.com.