Where Enterprise AI Adoption Stands

Enterprise AI adoption is broad, but the economic impact remains uneven. ARPU spoke with three operators with experience at Anthropic, OpenAI, Palantir, Salesforce, ServiceNow and SAP to understand where AI is moving from experimentation into durable enterprise spending—and what that means for the investment flowing into AI.

Inside this complimentary field report:

• Where AI adoption is becoming economically meaningful: Why usage alone is a weak signal, and what separates assisted work from workflows that materially change cost, revenue or service quality.
• When AI spending becomes durable: Why the real threshold is not deployment, but whether a business function is willing to fund AI from its own recurring operating budget.
• How enterprise software economics are changing: What outcome-based pricing, implementation work and workflow ownership could mean for pricing power and switching costs.

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