Terms of Service

1. Introduction and Agreement

These Terms of Service ("Terms") are a legal agreement between you ("you", "your", or "User") and Hedder (HK) Limited ("we", "us", "our", "Hedder", "ARPU"). These Terms govern your access to and use of the ARPU website located at arpu.hedder.com (the "Site"), and any content, services, or products we provide (collectively, the "Service").

By accessing or using our Service in any way, you agree to be bound by these Terms.

2. The Service & Our AI-Native Approach

Our Service provides Users with access to news, analysis, reports, and data (the "Content") related to the different industries. The Service is offered to three types of users:

• Visitors: Individuals who browse the Site without creating an account.
• Free Subscribers: Individuals who have created an account to receive our free newsletter.
• Paid Subscribers: Individuals who have purchased a paid subscription to access premium Content.

Our AI-Assisted Content Creation Process: Our Service is an AI-native intelligence platform. We combine human-led research and editorial oversight with advanced AI and automation technologies to source, process, summarize, and generate our Content. This allows us to analyze a vast amount of information at scale. You acknowledge this process is fundamental to the Service we provide.

3. User Accounts (For Free and Paid Subscribers)

To access certain features, you must create an account. You agree to provide accurate, current information and are solely responsible for all activities that occur under your account, including maintaining the confidentiality of your password.

4. Paid Subscriptions (For Paid Subscribers Only)

• Recurring Billing: Your paid subscription will automatically renew at the end of each billing cycle unless you cancel. You authorize us to charge your payment method for the recurring subscription fee.
• Self-Service Cancellation: You are fully responsible for managing your paid subscription. To cancel, you must log into your user account on our website and follow the cancellation procedures. We cannot process cancellation requests sent via email.
• Effect of Cancellation: Upon cancellation, you will retain access to the premium Service for the remainder of your paid billing period. We do not offer refunds or credits for partial subscription periods.

5. License and Use of Content

We grant all Users a limited, non-exclusive, non-transferable license to access and use our Content for their internal business or personal informational purposes only. You agree not to reproduce, redistribute, republish, or sell any Content to third parties.

6. Disclaimers, Acknowledgements, and Limitation of Liability

6.1. Acknowledgement of AI-Generated and AI-Assisted Content

By using the Service, you explicitly understand and acknowledge that the Content, including all analysis, summaries, and data points, is rendered with the significant use of artificial intelligence and automation technology. While we apply human oversight to our process, you accept that content generated or assisted by AI may contain inaccuracies, omissions, errors, or biases inherent in the underlying data and AI models.

6.2. General Disclaimers

• For Informational Purposes Only: The Content is for informational purposes only. We use reasonable efforts to collect information, but the Service and all Content are provided on an "as is" and "as available" basis. We make no guarantee, representation, or warranty regarding the accuracy, completeness, or timeliness of the information provided.
• Not Financial or Investment Advice: The Content does not constitute financial, investment, legal, tax, or any other form of professional advice. You must not rely on the Content to make any business or investment decisions. You are solely responsible for conducting your own research and seeking independent professional advice.

6.3. Limitation of Liability

To the fullest extent permitted by law, we shall not be liable for any damages resulting from your use of, or reliance upon, the Service or its Content. For Paid Subscribers, our total liability for any and all claims shall not exceed the subscription fees you have paid to us in the preceding one month. For Visitors and Free Subscribers, our liability shall be nil.

7. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. All Users agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms.

8. Changes to These Terms

We may modify these Terms at any time. The updated Terms will be posted on this page. Your continued use of the Service after such changes constitutes your acceptance of the new Terms.

9. Contact Us

If you have any questions about these Terms, please contact us at arpu@hedder.com