Salesforce's $344 Million Zoomin Acquisition Highlights Shift in Dealmaking Strategy
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Salesforce Inc. acquired data management startup Zoomin Software Ltd. for $344 million last month, reports Bloomberg. This acquisition underscores Salesforce's shift towards a more measured approach to mergers and acquisitions.
The $344 million price tag reflects the purchase of outstanding Zoomin shares. Salesforce had already held a minority stake in Zoomin, owning less than 10% of the outstanding shares prior to the acquisition. The deal's financial terms were not disclosed when it was initially announced in September.
Salesforce's dealmaking strategy has undergone a significant transformation. Previously known for large-scale acquisitions such as Slack Technologies Inc., the company has adopted a more cautious approach following investor pressure early last year.
Zoomin's technology focuses on ingesting and accessing unstructured data for applications such as analytics and artificial intelligence. Salesforce has indicated that this acquisition will strengthen its Data Cloud product, a key growth area for the company in 2024.
This acquisition follows another data-focused acquisition announced in September: the $1.9 billion purchase of Own. This deal, Salesforce's largest since its acquisition of Slack, has since resulted in some job cuts within Own. The Zoomin acquisition, while smaller, further illustrates Salesforce's strategic focus on bolstering its data capabilities.